O’Neill ‘UNREASONABLE’ Campaign Launch

unreasonable_header

O’Neill have just dropped their new ‘UNREASONABLE’ campaign based around going above and beyond expectations to keep surfers, skiers and snowboarders riding in all conditions.

 

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” -George Bernard Shaw

 

Colorrado 2014

This was my first year going to Colorado with the British Snowboard Team and it was my first time ever in America so I was pretty excited for the trip! We flew out on the 1st of December to Denver and then drove to Frisco where would be staying for the three weeks. We spent the first couple days cruising the smaller jumps in Breck and the rails in Keystone while we waited for some bigger jumps to open up. A few days later the Keystone medium line opened which was sick!

Layed out backflip Once I’d gotten used to them, me and Rowan Coultas started thinking about trying double wildcats on the second one so we went up, did a straight air, then 2 or 3 layed out wildcats and then we just gave them a rip! Rowan managed to pretty much land his first try but I kept spinning a little bit of a backside which was pretty annoying. After about 5 or 6 bails in a row I decided to take a break and give it another try the next day. I went to Woodward that night and did a few into the foam pit to get a better feeling for them which seemed to be working. The next day I did the same little warm up and then ripped it and landed it first try and then went on to land 5 in a row! From then on me and Rowan tried to see how few practice runs we could do before we would try them and managed to get it down to two warm up runs and then try them.

While we were out there the Dew Tour was on which was sick to watch especially as we had a few Brits competing. During one of the practice days I was lucky enough to borrow a bib and go ride the course! It was pretty unbelievable to be riding the the practice session even though I wasn’t meant to be there haha

©Nick Atkins

©Nick Atkins

From then on we were just waiting for the bigger jumps in Breckenridge to open but the weather was really stormy the day they were planned to open and the first day they did open we weren’t able to ride them for very long as it got windy pretty quickly so in the end we only really had one day to session them properly. I’d really wanted to try a cab double underlip for a while and it was looking like this might be the best time so after a few slow cab underflips I tried it and managed to land it first try! I landed two more after that before the weather came in and we had to call it a day.

That ended up to be my last day riding of the trip so I was stoked to end it on a high! A few days later I flew home to chill with my family for a bit over Christmas and new year before I head back to school….

 

Stubai and O’Neill Pleasure Jam

It’s been quite a while since I posted any updates on this as I’ve been pretty busy with school and, more importantly, riding! After my last post I went to Stubai for about 10 days which had a sick park but we didn’t really have much time to ride it as it was always snowing :(. We did get about 2 or 3 good days though and I managed to land some more BS double 10s and I got some pretty good photos with Tom Copsey from Onboard Magazine.

©Tom Copsey

©Tom Copsey

Once we’d finished in Stubai we headed to Dachstein for the O’Neill Pleasure Jam. We went up to ride the practice session the day before qualifiers but it was dumping so we could only hit the rails and straight air the first jump. The next day was qualifiers and the weather was pretty much perfect! The course was fun to ride and really well shaped so it didn’t take long for me to get a run figured out. For my first run I played it safe and did a cab 1 on, BS 1 out of the rainbow rail, cab 5 indy on the first jump into BS 7 mute on the second followed by a FS 3 over a hip/gap feature and finally a 50-50 up a rail to BS wallride and then BS nose pretzel on the down bar.I managed to put the run to my feet so I was stoked especially as it was my first international competition! I tried to up my second run by trying a cab 9 on the 1st jump but scrubbed out on the landing. I was there with Ben Kilner, Rowan Coultas and Lewis Courtier-Jones who all managed to land a run too and Rowan managed to qualify to the Semi-Finals and then the Finals to end up finishing 6th! Hopefully I’ll be able to get back there next year and put down some better runs!

Hintertux 2014

After a really long year of not much snowboarding and loads of school work and exams, I’m finally back in the mountains again! I came out to Hintertux on the 20th October to ride with the British Snowboard guys for a while and so far it’s been really sick!

 

Bridge jumping on one of our down days

Bridge jumping on one of our down days

The first few days I arrived it was really stormy up the Glacier so we just chilled and waited for the good weather to come in. When I did get up there was a lot of fresh snow so we pretty much spent the whole day doing laps in the powder and throwing backflips off side hits.

The next day the park had been fully shaped so I was able to ride a pro-line for the first time in over a year. It took a couple runs to adjust again but by the end of the day I was pretty comfortable with them again. When we got up the day after I did a few BS 7s and then tried my first BS double cork 10 in over a year, which I landed! I was pretty surprised and really stoked to go onto land the next two in a row as well! When we went back up the following day I managed to get it done with drunk driver (like a truck driver but grabbing mute and stalefish instead of indy and melon) which I was pretty happy with too.

From then on I spent most of my time doing cab and frontside as I’ve never really had much time to try it on bigger jumps. Unfortunately though after a few days I slipped off a rail and banged my leg pretty bad so I had to take it really easy for pretty much the rest of the trip so I mostly just lapped the rails.

 

We’ve now all moved over to Stubai to ride here till the O’Neill Pleasure Jam later this month. We had a really good first day and the park is incredible over here but it looks like there is going to be a lot of bad weather so we might not have much time riding it :(. Hopefully we get a few more days up there as I’ve still got a few things I’d like to try before Pleasure Jam!

 

 

Scottish Indoor Champs 2014

Yesterday I went down to Snow Factor, Braehead for the Scottish Indoor Champs, there was a sick park including a new wall ride that had been bought just in time for the competition and the slope was at maximum capacity with all the entries! It was amazing to see so many people competing in a British freeski and snowboard competition and hopefully the numbers will only continue to rise.

Scottish Indoor Champs Set-up

 

 

My practice session went pretty well in the morning and I managed to figure out a run for the two run, best run counts qualifier. Once practice finished there was a quick riders meeting before the snowboard runs began. I was one of the last riders to drop so there was quite a lot of waiting around so I had to do a couple star jumps to stay warm haha! I ended up having to improvise a little bit on my first run as I did a cab 270 on the first down rail and took it round to switch instead of back to regular but it still worked out so I didn’t have too much pressure to land my second run so I could go for something a bit harder. I did a cab 270 on, 270 out of the down bar into a gap BS lipslide on the next feature followed by a FS 3 indy off the toes on the jump and then a FS lipslide 270 on the top of the wallride at the end.

 

There was then a bit of a gap before finals were announced so I just got a bite to eat and watched my little brother Chris put down his qualifier runs. Once they’d finished the finalists were announced and I’d made it in so I went up and had a few practice laps. For the final runs I was last to drop so I really did have a lot of time to kill so I just took a couple runs down the public slope to keep myself warm. I decided to do the second run for qualifiers as my first run in finals and that worked out pretty well. Then for my second I wanted to do a FS blunt 450 out on the top rail into a cab 270 to switch on the next feature, then a cab 5 mute on the jump and FS lip 270 on the wallride but unfortunately I slipped out on my cab 270 and had to hope my first run was good enough for a podium spot.

Scottish Indoors Happy

 

Once I’d watch the skiers in the finals I went back on to have a few more laps of the course as it was that fun! I managed to get a gap cab 360 onto the second down rail which I was really stoked with! After this mini session I went in to watch the prize giving and ended up winning my category and the overall title! I think there will be a full video round up of the day coming out soon so I’ll get that up whenever I see it. I’d also like to say a massive thanks to Lauren MacCullum and the rest of the Snowsport Scotland team for putting on such a fun event!     

 

British Team Training in Scotland Edit

Check out the edit from the few days I spent with the British Snowboard Team in Scotland skating, snowboarding and doing a bit of gymnastics!